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On October 11, Reuters reported that Dyson, a well-known British electrical company, officially announced that it would abandon the car building project. It is understood that the news originated from an email sent by Dyson founder James Dyson to all employees, in which James made it clear that the company decided to cancel the electric vehicle manufacturing project.

In fact, as early as 2016, Dyson launched the car-building program and planned to invest more than 2 billion pounds in the project. In Dyson's car-building plan, its investment is mainly divided into two major sectors, half of which is used in the development of electric vehicles, and the other half is used in the research and development of solid-state batteries. Today, although Dyson has canceled its car-building plan, it still says it will continue to invest in research and development in solid-state batteries.

Affected by a variety of factors, the domestic auto market continues to slump

Judging from recent auto market data, domestic auto sales recorded negative growth for the first time in 2018. Data show that in 2018, China's annual car sales were 28.08 million, a decrease of 800,000 compared with 2017, with a growth rate of -2.76%. Judging from the latest data this year, it is almost inevitable that car sales will continue to decline in 2019.

On the other hand, data released by domestic first-tier car companies show that almost all car sales are "diving". Geely Automobile's official September sales data released on October 10 showed that Geely sold a total of 113,832 vehicles in September, but it was still down about 9% from the same period last year. As of the end of September, Geely's total sales in 2019 were 958,110 units, down 16% from the same period last year.

Objectively speaking, there are many factors that cause the continued downturn in the auto market. With the release of the new "National VI" emission standards, the desire of many potential customers to buy cars has also been postponed; from the perspective of market demand, the domestic car market has been greatly increased in recent years, and the market space has also followed suit. Further contraction; the sluggish economic environment has also caused a decline in residents' willingness to consume to a large extent; the cancellation of purchase restrictions and subsidy policies is also an important reason for the market downturn. For domestic car companies, the expansion of low-priced product lines by international manufacturers such as Mercedes-Benz and BMW has also had a certain impact on the current market competition.

Unable to bear the hustle and bustle of the market, the new forces are busy building cars

However, in stark contrast to the current sluggish auto market, many companies in the non-automotive field have also started the car-building movement, thus forming a group of new car-building forces, and these companies include Internet companies, home appliance companies Even real estate giants such as Evergrande and so on. These new players, without exception, have turned their attention to the field of new energy, that is, electric vehicles.

However, anyone who is familiar with the automotive supply chain knows that there are many parts and components involved in the automobile, the product complexity is very high, and the supporting industry chain is also extremely complicated. Therefore, many people are actually skeptical of the above-mentioned newly-built car forces. In addition, the huge investment in the early stage of car building and the long payback period are also problems that companies have to face; electric drive is the general trend of the future. Although the ideal is very good, the reality is still difficult.

Now, let's look back at LeTV's car. In the beginning, under the influence of strong momentum, there were countless financings, which can be described as unlimited for a while. Later, news such as the shutdown of the factory and the arrears of project payment came out one after another, which immediately confirmed the infamy of "Lao Lai". This also corresponds to the sentence in "Peach Blossom Fan", "Seeing him raise a tall building, seeing him banqueting guests, and seeing his building collapse." In just a few short years, Jia Yueting's character has also changed from "Jabs" "became a "Baggar".

In addition to Jia Yueting's FF, more domestic new car forces are more impatient, and it is precisely because there are more and more such players, more and more unfamiliar car signs appear on the road. However, although car manufacturers such as Weimar, Weilai, and Xiaopeng can stand out in the melee, even if they are the leading players in the new car-making forces, the cumulative sales of the three companies in the first half of 2019 are only 24,678 units. No one has actually crossed the 10,000 mark.

Therefore, from the perspective of the overall automobile market, the new car manufacturers are extremely mismatched in terms of market sales and popularity, and there is obviously a tendency to overreact. The so-called bench needs to sit on the bench for ten years. In the face of complex products and industries such as automobiles, the editor believes that the industry needs more endurance. Originally, in the field of automobiles, domestic car companies have shortcomings in some aspects, and it takes a lot of time to complete them. Therefore, the editor believes that for domestic car companies, if they want to achieve long-term development and strengthen technology accumulation, it is the best strategy to cultivate internal skills. (

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Main products: ESD electrostatic diodes, TVS diodes, battery charging and management power supplies, MOS tubes, LDO low-power voltage regulators.

Company: Hong Kong Xinrui Electronics Co., Ltd.

Contact: Miss Yao

Mobile: 13725590222

Tel: 0755-83780666/83265111

Fax: 0755-82800889

QQ: 3373563833

Address: 26B, Block B, Huaqiang Plaza, Futian North Road, Futian District, Shenzhen

Company website: www.xrdz-hk.com

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Hong Kong Xinrui Electronics Co., Ltd. is a professional supplier of integrated circuits and has many years of sales experience in the bank! With a large stock of stock, integrity-based, customer first, the quality of products for customers!

Due to the large number of company models, it is impossible to upload them one by one. If you can't find the product you want on the website, please contact the salesperson. Our company can provide electronic components distribution service.

Company: Hong Kong Xinrui Electronics Co., Ltd.

Contact: Miss Yao

Mobile: 13725590222

Tel: 0755-83780666/83265111

Fax: 0755-82800889

QQ: 3373563833

Address: 26B, Block B, Huaqiang Plaza, Futian North Road, Futian District, Shenzhen

Company website: www.xrdz-hk.com

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Hong Kong Xinrui Electronics Co., Ltd. is a professional supplier of integrated circuits and has many years of sales experience in the bank! With a large stock of stock, integrity-based, customer first, the quality of products for customers!

Due to the large number of company models, it is impossible to upload them one by one. If you can't find the product you want on the website, please contact the salesperson. Our company can provide electronic components distribution service.

Company: Hong Kong Xinrui Electronics Co., Ltd.

Contact: Miss Yao

Mobile: 13725590222

Tel: 0755-83780666/83265111

Fax: 0755-82800889

QQ: 3373563833

Address: 26B, Block B, Huaqiang Plaza, Futian North Road, Futian District, Shenzhen

Company website: www.xrdz-hk.com