XC4VLX15-12FF668C Brand XILINX

Data Sheet Virtex-4 FPGA User Guide;_Virtex-4 Family Overview;_Standard Package 40

Packaged in bulk

Part status on sale

Category Integrated Circuit (IC)

Product Family Embedded - FPGA (Field Programmable Gate Array)

Series Virtex®-4 LX

Specification

LAB/CLB number 1536

Logic elements/units 13824

Total RAM bits 884736

I/O count 320

Voltage - Power 1.14V ~ 1.26V

Mounting Type Surface Mount

Operating temperature 0°C ~ 85°C (TJ)

Package/Case 668-BBGA, FCBGA

Vendor Device Package 668-FCBGA (27x27)

Since ancient times, "it's easy to fight the country, but difficult to sit in the country". How does Xilinx, which holds more than half of the global PLD market share, maintain its leading position after inventing the world's first FPGA device and becoming an industry leader? What strategy will Wim Roelandts, CEO of the company, who is ambitiously stating that "every electronic device will have a programmable logic chip from Xilinx within the next ten years", keep his vows intact? As a global company, how does Xilinx promote its innovation culture in China and take root in China to accelerate its development?

not easy leader

There are countless examples of being the first to invent a product but not being a leader in the field. However, Xilinx, after inventing the FPGA, became the largest player in the market without some real ability. So, how to be a leader?

Facing the reporter's question, Zheng Xinnan, Marketing Director of Xilinx's Asia-Pacific region, said bluntly that innovation is the company's biggest and most important strategy, and innovation is necessary to lead the market. The FPGA field requires a lot of money to develop, and to understand where the market is going. It is necessary to create a strong technical community and continue to invest. The return is not a matter of one or two years. Don't rush for quick success. Companies need to keep trying and take risks. Xilinx does this well. The company invests a lot in research and development, and encourages employees to have independent thinking.

Facing Altera's competition, Zheng Xinnan said that the competition is not weak. He said: "The FPGA market is driven by us and Altera, which is good for customers and allows us to develop new products and reduce prices. Xilinx will continue to maintain its leadership in technology, market and customers. For example, the company's 65nm products Already in mass production. Develop different products for different markets and customer groups in terms of optimized DSP and embedded.”

AMD's rapid rise to become Intel's "confidant" is not unrelated to Intel's own support. In this regard, Zheng Xinnan agreed. He said: "After becoming an industry leader, you can't underestimate the enemy, and you must keep moving forward. The company's mentality will not change. After joining Xilinx for 3 years, I feel that the company has measures for continuous self-renewal, and is constantly innovating. There is also a new product roadmap internally. The company will never stop because of being the 'big one', and it will be able to stay ahead in two or three years. However, our competitors also put a lot of pressure on us, so we can't relax for a moment. Only by developing more valuable products for customers and knowing ourselves and our enemies can we be victorious in every battle.”

Xilinx's solution consists of five organic parts: chip, software, IP, support and service. In response to the phenomenon that companies have entered and exited the FPGA industry in the past 20 years, Zheng Xinnan believes that FPGA is an industry with a high threshold. "Software is an important indicator of a company's strength," he said. "65% of Xilinx's internal staff are engaged in software development, which is unimaginable for many companies that want to enter the industry."

Six strategies to ensure the company's future

When Xilinx was founded in 1984, its goal was: "to strive to be a leader in the design, manufacture, marketing and support of user-reconfigurable logic array products for the application-specific market." Programmable logic solutions comprised of industry-leading silicon, software and IP and services that enable companies to maintain financial health, empowering global customers with the fastest time-to-market, flexible product lifecycle management and total cost management" Value statement, Xilinx has successfully achieved its original goal.

However, the brave will never stop moving forward. Xilinx also has new goals. WimRoelandts said: "Over the next decade, we hope to further expand the reach of our brand and make Xilinx a global leader, recognised not only in engineering but also in finance.

WimRoelandts said that the company will ensure the healthy development of the company in the next 5 to 10 years by establishing standards, leading manufacturing process technology, establishing partnerships, expanding markets, building brand awareness and developing global business. He concluded: "Innovation has always been at the heart of Xilinx, I think innovation is the only thing that matters, if you don't innovate, you're not competitive. That's why we keep winning market share. We want to be more than just us who innovate culture, but also for our financial stability, depth of management, global presence, diversity of products, and brand that we have built."

Trust to build a Chinese team

China is a market that cannot be ignored by any manufacturer in the semiconductor industry. As a leader in the FPGA industry, Xilinx is no exception. For China's semiconductor industry, Xilinx adopts a multi-pronged strategy of investing in local enterprises, strengthening customer service, building an ecosystem, and cultivating future electronic talents.

Specifically, from the beginning of 2005 to the present, Xilinx has more than doubled the number of employees in China, with 6 offices in Beijing, Chengdu, Shanghai, Nanjing, Shenzhen and Wuhan, focusing on high-performance DSP/embedded The two major product divisions for the development of low-cost consumer product applications and low-cost consumer product applications are located in China. Xilinx has cooperated with Hejian, one of China's four major foundry companies, for two years, which mainly produces CPLD products. The company was approved to join the TD-SCDMA technology forum and obtained the advanced membership, and it is the only PLD manufacturer that has received this honor. The company sets up technology funds to invest in local Chinese enterprises, focusing on investing in enterprises that develop applications based on Xilinx's products for specific industries or technical fields. In an interview with a reporter from China Electronics News, Wu Xiaodong, general manager of Xilinx's China operations, revealed that the company's vice president in charge of the technology fund has visited China several times, and several Chinese companies have become key targets. From June 2007 to March 2008, in order to promote the training of programmable technical talents in China, Xilinx and the Chinese Institute of Electronics jointly held the "Xilinx Cup China University Open Source Hardware Innovation Competition".

Tangible investment is important, but it is even more important to build a team in China that recognizes Xilinx's global corporate culture and operates efficiently. When asked whether Xilinx's innovative culture can be well integrated with Chinese traditional culture, Wu Xiaodong said that China is closely following the pace of the world's development, and a large number of local talents who agree with Xilinx culture have joined the company. He said: "The company attracts local talents through three aspects. First, a good working atmosphere; second, as a leader in the FPGA industry, Xilinx employees have good career prospects; third, they are competitive."

Wu Xiaodong puts "a good working atmosphere" in the first place, which is well illustrated by Fortune magazine's ranking of Xilinx as the 5th place in the "100 Best Companies to Work For". As the leader of China, Wu Xiaodong felt the huge expectations of the headquarters on the one hand, and at the same time he also felt the unlimited trust of the headquarters.

Company: Yuhang Military Semiconductor Co., Ltd. website; http://www.yhjgic.com

Contact: Mr. Liu

Business Phone; 400-801-6772

Enterprise QQ;_ 2852760362

Tel: 0755-82557010

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Address: Shenzhen Branch Office Room 2003, Bantian People's Government Sub-district Office, No. 5 Huancheng South Road, Longgang District, Shenzhen

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