In the past two years, the market share of Apple, the "King of Machines", which has been getting higher and higher prices, has shrunk significantly in China's smart market. Now the domestic mobile phone market seems to be dominated by domestic mobile phones. In order to cope with the decline in iPhone sales, the strategy of reducing the price of iPhone mobile phones is adopted.

The price cut has indeed increased the sales of apples. Apples that "eat the marrow and know the taste" have put down their "stature" and lowered their prices one after another in an attempt to win the "heart" of market consumers.

To regain market share, price cuts alone are obviously not enough. After all, Apple after the price reduction is still very expensive compared to other mobile phones, and Apple, which has lost its reputation after the price reduction, still does not have much advantage.

In the past few days, Apple has released a series of new products uncharacteristically, which has attracted the attention of netizens. The press conference has not yet started. Is there any sincerity in the low-key release of new products? Take a look.

Two new iPads

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On the evening of March 18, Apple launched two new iPads on its official website, the 10.5-inch iPad Air and the 7.9-inch iPad mini, both equipped with Apple's latest A12 bionic processor and supporting Apple Pencil. In terms of pricing, the new iPad Air starts at 3,999 and the iPad mini starts at 2,999, which is quite sincere compared to the iPad Pro's starting price of 6,000.

It should be noted that the two new iPads are only compatible with the first-generation stylus Apple Pencil, which is considered one of Apple's worst designs, and not the second-generation Apple Pencil released six months ago. From the information on Apple's official website, the second-generation Apple Pencil only works with the latest iPad pro.

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Reviews:

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The author's comment: The price is approachable, lacking sincerity and creativity

New iMac

Apple last released iMac two years ago. On March 19, Apple launched a new iMac with Intel CPU and AMD GPU, and upgraded the performance configuration.

The 21.5-inch iMac has a 4K screen and is equipped with an eighth-generation six-core processor with a speed of 4.6GHz; the 27-inch iMac has a resolution of 5K, and is equipped with a ninth-generation eight-core processor with a speed of 5.0GHz, which is an obvious upgrade. .

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In terms of pricing, like the iMac currently on sale, the new iMac is priced at 10,199 yuan and 11,799 yuan for the 21.5-inch version; the 27-inch model with 5K retina screen is priced at 14,199 yuan.

Reviews:

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The author's comment: The previous generation iMac is not going to be sold?

New AirPods

On March 20, Apple released the AirPods 2. The new Airpods are equipped with a new H1 chip, and the charging speed and battery life have been greatly improved.

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As a popular product of Apple, AirPods has three different configurations this time. In terms of pricing, the price of AirPods2 equipped with a wireless charging box has reached 1599 yuan, and the price of the wireless charging box is 679 yuan.