The strategy of expanding the product line of Xiaomi mobile phone was successful at the beginning of the battle on March 18. Its two major brands, Redmi and Black Shark, held a new product launch conference on the same day, bringing two completely different flagship models: one is that Xiaomi has been warming up for a long time. The biggest selling point of the Redmi Noe7 Pro is to upgrade the IMX586 and Snapdragon 675 processors; the other is the Black Shark gaming phone 2 invested by Xiaomi, which will be the second phone in the Xiaomi family to use the Snapdragon 855. It can be said that today is Xiaomi's new product launch day.

Redmi 7: Mainly in the thousand-yuan machine market

The Redmi 7 uses a 6.26-inch LCD water drop screen with a resolution of 1520X720. The front screen is the fifth generation of Corning Gorilla. The screen aspect ratio is the popular 19:9. The running memory is divided into 2G, 3G, 4G, and the storage is divided into 16G, 32G, 64G, support expansion cards. 8-megapixel front camera, dual rear camera. 4000mAh battery. As for the most critical processor, it may be the Qualcomm Snapdragon 632. The machine retains the 3.5mm headphone jack, supports infrared, and supports life waterproofing. The machine starts at 699 yuan.

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Image source: Lei Jun Weibo (the same below)

The other Redmi 7 Pro is equipped with a 6.3-inch LCD eye protection screen, double-sided Corning Gorilla Glass 5, equipped with P2i nano-hydrophobic coating, and has a good waterproof effect. Qualcomm Snapdragon 675 processor blessing (performance between 660-710), 4000mAh large battery and 18W fast charge (type c interface). The most important thing is that it is equipped with the Sony IMX586 (4800-pixel camera) that only appears on Android flagship phones. I believe that the camera ability is as powerful as the Xiaomi Mi 9.

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The target of this machine should be the thousand-yuan machine released by OV, Honor, etc. Qualcomm Snapdragon 675 is absolutely enough for daily use, coupled with 48 million Sony IMX586 camera, so that people who love to take pictures can experience the camera experience of Android flagship with the least money, and it is still 4000 mAh battery life, the key price is only 1599 yuan, it can be said that the price is quite high.

In addition to the new products at this Redmi conference, Lu Weibing's debut is also a highlight. The last time the Redmi Note 7 was released, Lei Jun personally stood on the platform and announced the appointment of Lu Weibing.

Black Shark 2: Benchmarking IQOO and Red Devils

As the successor of the Black Shark 1 mobile phone, the Black Shark 2 is equipped with Snapdragon 855 with liquid cooling 3.0, non-shaped screen + sports car shape, 12G running memory, supports 27W fast charge, and the visual battery should also be 4000 mAh. Dual rear cameras (one of which is 48 million pixels). The biggest feature is that it supports DC dimming, reduces screen flicker, and effectively protects users' eyesight.

As a gaming phone, Black Shark Gaming Phone 2 will also have new upgrades in terms of game functions. For example, the previously mentioned "two fingers to four fingers, four fingers to six fingers" is a new control mode, and this mode It is not a traditional side button, but makes a fuss on the screen. Some of them are in gunfight type games such as "Stimulus Battlefield", etc., there will be a new control experience.

The price of the machine is expected to be around 2900-3300, the main game, suitable for heavy gamers.

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Lei Jun attaches great importance to these two conferences, and frequently promotes the two leaders Lu Weibing and Black Shark Pete on Weibo. However, recently, he should be most concerned about the stocking of Xiaomi Mi 9, which has been sold out in seconds after the release. For this reason, the official also gave up the latest sales node, and is ready to wait until the supply is sufficient.